Menopause goes to the Super Bowl
... but this ain't no "awareness campaign"
It’s going to look like an awareness campaign – and also that history is being made – when a 30-second commercial about menopausal hot flashes screens during the Super Bowl tomorrow.
This is the American National Football League championships, which are watched by about 100 million people and known for their clever advertisements.
In the ad, an actress names Carmella Riley “takes to the streets” to ask women if they know what “VMS” means, with viewers ultimately funneled to WhatsVMS.com, a website that reminds me a little of what Satan’s living room might look like.
The commercial is part of a campaign that’s been running on television since August, focusing on the technical term for hot flashes and night sweats, vasomotor symptoms (VMS).
Like so many clever ad campaigns these days, in “What's VMS?” the actual product is never mentioned and the marketing is presented as education.
Keep reading with a 7-day free trial
Subscribe to Hotflash inc to keep reading this post and get 7 days of free access to the full post archives.