Hotflash inc menopause + midlife by Ann Marie McQueen
The Hotflash inc Podcast menopause + midlife by Ann Marie McQueen
Emotional fitness, primal wounds and perimenopause
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Emotional fitness, primal wounds and perimenopause

A conversation with Wilson 4Q and AH-HA Healing founder Janice Wilson

I’ve been circling a concept for years without having the language for it: Emotional Fitness.

When I first heard Janice Taylor describe it, something clicked. It felt like the through-line of 15 years of therapy, books, experiments, backstops, progress and questions.

Janice is the founder of Wilson4Q, and what she’s building – Emotional Fitness Intelligence – is her attempt to define, measure, and teach something many of us have been trying to figure out the long, hard way. It also happens to land right at the heart of midlife.

I’m partnering with Wilson4Q and co-hosting an Emotional Fitness for Perimenopause retreat with Janice from June 4–7 at Menla Mountain Retreat because if there’s one moment in life that calls us into this work, it’s this one.

Below are edited highlights from our conversation on the Hotflash inc podcast.

“The moment you give anything power outside of yourself, you are operating from your emotional injury.” – Janice Taylor

What Emotional Fitness Intelligence is

Emotional fitness is a system, like physical fitness. Emotional intelligence is part of that system, but it’s not the whole thing. I often compare it to calories within physical fitness. You need to understand them, but they’re just one component. What we’ve been missing is a clear understanding of the emotional system itself – separate from the mental system.

Your emotional system is like a radar. It’s where your feelings begin. Those feelings then move up to the head, where you try to make sense of them, or into the body, where they can show up physically.

Emotional fitness is about understanding that system at its root – how it works, where it gets injured, and how to restore it.

Bringing it all together

I spent 30 years noticing that every system explained part of the human experience – but never the whole thing.

In psychology, in philosophy, in pharmaceuticals, in tech – I kept seeing the same pattern: Some of this works. But some of it doesn’t.

That question – what about the part that doesn’t work? – became the thread.

Eventually, I realized most of what we’re offered in wellness are “leaves on a tree.” Helpful, sometimes beautiful – but not the root. And people don’t heal with breadcrumbs. They need the whole loaf – and they need to know how to bake it themselves. That’s what Emotional Fitness Intelligence is trying to do: go to the root system.

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The root

There’s an injury to the emotional system that happens – almost universally –before age 10. Some call it the primal wound.

It doesn’t have to be dramatic. It could be something as simple as repeated moments where a child feels unseen or not prioritized. But here’s the key:
That experience happens before the brain is fully developed.

So the child forms beliefs about the world before language – before logic.

That’s when the split happens: the true self goes into hiding and the false self forms to stay safe

And then defense mechanisms build around that.

By the time the thinking brain fully develops, it’s operating inside a structure that was built to protect pain – not to reflect truth.

You can’t just ‘change your thoughts’

This concept is patriarchal and it skips the foundation. It’s trying to change thinking that was built on emotional injury – a structure that is set early and reinforced over time. It’s like concrete. So telling someone to “just think differently” is like asking someone with a bum leg to run a marathon.

The emotional system has to be addressed first. Thinking comes after.

Doing the work

We approach it like physical fitness.

  1. Learn about and understand how your emotional system works

  2. Identify the injury and recognize where your system was shaped by pain

  3. Work through a structured process over six-months to address the emotional injury

  4. Shift into maintenance: another six months to integrate it into daily life

The goal is independence. If after a year you still need someone to guide you constantly, then you’ve likely transferred power outside yourself again. Emotional fitness should become part of your daily awareness – like brushing your teeth or choosing what to eat.

Where am I giving power outside of myself?”

That’s the entry point. Because when the emotional system is injured, we look outward for worthiness, power and protection from abandonment. Those are the three main drivers. If something outside you feels like it defines your value, your safety, or your identity – that’s where the injury lives. Awareness of that is the beginning of emotional fitness.

Why this matters in perimenopause

Perimenopause activates the emotional system like nothing else. It’s not a curse – it’s an awakening. It forces a shift away from relying on the mind and into something deeper. And if women use this time to heal the emotional system – not just manage symptoms – the impact is enormous.

Not just individually, but collectively.

🌿 Join us for the retreat

Transform Perimenopause into Power

Wilson4Q x Hotflash inc

Menla Mountain Resort, New York

June 4-7 2026

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AMx

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